SHOP NOW
SHOP NEW IN
SHOP ALL CLOTHING
SHOP HEELS
SHOP ALL SHOES
SHOP BAGS
SHOP ALL ACCESSORIES
SHOP WEDDING GUEST DRESSES
SHOP ALL OCCASIONWEAR
SHOP SUMMER CLOTHING
SHOP SUMMER SHOES
SHOP LINEN
SHOP LIMITED EDITION CLOTHING
SHOP LIMITED EDITION ACCESSORIES
EXPLORE THE COLLECTION STORY
IN 2025
Wimbledon is upon us, one of the biggest sporting events of the British social calendar. Kickstarting on June 30th, the two-week sporting event may not appear as formal as other events, but it certainly holds a sense of occasion. So whether you’re watching at home, courtside or VIP, you’ll want to look 'match ready'. Cue, our guide on what to wear to Wimbledon in 2025.
Whether it’s your turn to host or you’ve RSVP’d yes, nothing beats a garden viewing party. Manifest the sun in summer dresses, linen co-ords and breathable separates. Just add: Pimms.
Striking the balance between Wimbledon’s courtly atmosphere and casual viewing, Murray Mound, formally known as Henman Hill, has become a popular viewing spot for guests. Accessible for all of those with a Grounds Pass ticket, it’s the perfect place to enjoy your own food and drink on the sunny north side of Court 1.
Wondering what to wear? Think cotton dresses and shorts, nautical stripes, airy linen and denim. Opt for flat sandals or loafers for comfort, while espadrille wedges offer an elevated edge. And don’t forget a sun umbrella!
01 AMY JUMPER | 02 JOANNA TOP | 03 REENA SHORTS | 04 NYLA SANDALS | 05 CARLTON BAG | 06 ADELA JACKET | 07 JULIETTE DRESS | 08 BRIELLA BAG | 09 KALI ESPADRILLES
Whether you’ve secured a seat in Court 1, 5 or 15, embrace the true aesthetic of the event in Wimbledon whites and beautiful sundresses.
While the dress code for courtside is generally smart casual, Centre Court tends to lean slightly more formal with collared blouses, preppy shirt dresses, seasonal suits and heeled sandals.
From private viewing balconies and Champagne suites to English-inspired lawns, the VIP experience at Wimbledon is unmatched.
While again there is no strict dress code, most guests emulate their elegant surroundings with formal styles and occasionwear.
Spotted in the stands on celebrities and members of the Royal Family, look to polka dot dresses, tailored suits and striking occasion dresses.
Utilise bags and shoes to easily dress up or down an outfit, while hats are discouraged to ensure you don’t obscure anyone’s view during the match.
01 DEANERY DRESS | 02 GROOMBRIDGE WAISTCOAT | 03 GROOMBRIDGE TROUSERS 04 NADIA SANDALS | 05 SURI DRESS 06 BRIELLA BAG | 07 BARNSLEY JACKET 08 DERWENT DRESS | 09 APSLEY MULE
So whether you’re watching at home or soaking up the event atmosphere, find style inspiration for every kind of Wimbledon experience in our style guide.
Shop the latest arrivals of our new summer collection.