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EXPLORE THE COLLECTION STORY
It's fair to say, how we work, live and dress has dramatically altered this year – and our Product Director, Sally Ambrose, has been ensuring Hobbs stays in step. From flexible working to our latest collection, she shares the changes she's making for the better.
TELL US ABOUT YOUR ROLE...
I'm responsible for the products in our collection and our brand campaigns. It's a really creative role, which I love – especially as I get to work with a talented team to deliver every aspect of what Hobbs represents. I start my day with a 30-45 minute walk and some stretches – it’s a good time to think and take some deep breaths before I head into back-to-back meetings.
HAVE YOU HAD TO ADOPT NEW WAYS OF WORKING?
Like all businesses, we are taking each week at a time. I've been really impressed with how everyone has adapted to working more flexibly – both in the office and remotely. Video call meetings have become normal, but we still need to see and feel products throughout the development process, as we make sure every piece is considered from start to finish.
HOW HAS LOCKDOWN SHAPED THE AW20 COLLECTION?
Our customers are at the heart of everything we do, so we're always listening to their feedback. We understand their wardrobe needs have changed, so we now offer even more relaxed pieces. Effortless shirt dresses, soft blouses and comfortable trousers are the mainstay, alongside beautifully-cut investment pieces that customers will love to wear time and time again.
HAS YOUR APPROACH TO DRESSING FOR WORK CHANGED?
I'm definitely wearing more softer separates that I can mix and match. I've just invested in one of Hobbs' item jackets, which I wear whenever I attend formal meetings in person or by video call. While our sumptuous and cocooning new cashmere jumpers have been a real treat for working at home!
WHAT ARE YOUR WARDROBE HEROES?
Angelica Jacket
Eleanora Shirt
Gia Jean
Rene Coat
Bailey Loafer
HOW DO YOU STAY MOTIVATED?
I'm really lucky to work with a fantastic team who have a real passion for the brand and what they do. At home, I'm kept busy but very grounded by my two teenage daughters. On the weekends, I play tennis and go to the gym as I believe it's really important to maintain a good work/life balance.
WHAT DO YOU LOVE MOST ABOUT THE AUTUMN SEASON?
Autumn brings a wonderful change in the light and at dusk on Sundays, there is often a soft smoky smell in the air. At this time of year, there is nothing like wrapping up a wool coat and going for a long walk with my girls and friends. Whereas, indoors I am all about the home comforts – a beautifully scented candle and relaxing with a glass of wine and a good book.
5 QUICK QUESTIONS
When it comes to flexi-dressing, no piece works harder than the jacket. Our Buying Admin Assistant, Fisola Akomolafe, shares her favourite styles and how she's wearing them.